AR Brand Activation

Case: Invite Porsche customers to the new showroom in the Netherlands, in an innovative and compelling matter that sets Porsche apart from the rest of the brands, through their affinity for tech.

Solution: Porsche customers received a physical moving notice, with a QR code. After scanning with their mobile, an immersive experience unfolded before their eyes. Starting with an accurate 3D version in AR of Robert Doornbos, ex-Formula 1 driver and director of Porsche Center Rotterdam(Carport Rotterdam), using the Arcturus volumetric streaming solution. Robert introduces the new showroom and cordially invites them for a visit. When he is finished talking, while the fireworks shoot in all directions and festive music sounds, a beautiful 3D representation of the building appears, slowly rotating.