AR Game

Case: How to educate customers on Jägermeister’s rich flavours while offering a fun way to break the ice on a night out?

Solution: As part of the ‘Break The Ice’ campaign, we developed a tasty AR mini-game that adds a surprising flavour to nights out at numerous bars throughout Europe. Point your camera at a friend to find a Jägermeister bottle stuck in ice sitting on her head. Instruct your friend to catch the spices using the ice cube. Particularly challenging, as she has no idea what you are seeing. A group of spectators starts to form as you shout instructions while your friend chaotically ducks left & right. Break the ice only once your Jägermeister is fully flavoured and collect your hard-earned shot of Jäger at the bar.