AR Brand Activation

Case: Upfield wanted to promote Flora Plant Butter and its benefits over regular cow-based butter internally.

Solution: A tasty AR experience: Skip the Cow, not the taste. After scanning the QR-code, players see a cow laying in front of a flora plant butter pack. Users can swipe the cow to skip the cow. The cow jumps away while a green plant frame grows over the butter pack in which Flora’s campaign video is shown.

If you look around in the AR experience, you’ll find mouthwatering recipes using Flora butter on the left side. On the right side statistics show the impact of plant-based choices on sustainability.